Why Dr. by Zelix exists
It started at the kitchen table with a simple question: why doesn't my wife's website look anything like the surgeon she actually is?
Ryan's wife, Dr Janet Hung, is a consultant plastic surgeon with a decade of training across London, Singapore, Sierra Leone, and Madagascar. Her online presence was a generic hospital directory page. Headshot, credentials, phone number. Nothing about her philosophy, her training journey, or the human on the other side of the consultation.
That asymmetry, between the doctor a patient meets in clinic and the thumbnail they find on Google, is not unusual. It is the default. And it is costing credentialed specialists across Asia-Pacific the patients who would most want to see them.
We built Dr. by Zelix to close that gap. Not with a template, a builder, or a dashboard — with a bespoke narrative site, one doctor at a time.
"A hospital profile tells patients what you do. A custom, personalised website makes them feel why you do it."Our Philosophy
What we believe
These are the principles we apply to every build. They are the reason we turn down work that does not fit, and the reason clients stay with us.
Narrative over template.
Every site is drafted from scratch. No theme, no layout library, no "customised starter." A good doctor's story cannot be routed through a wizard.
Editorial, not marketing.
We write the way a magazine profile reads: factual, specific, warm, unhurried. No superlatives, no hype, no urgency language. The kind of prose that survives a compliance reviewer and a sceptical patient.
Compliance-aware by default.
Every build is reviewed against the doctor's jurisdiction before launch. HCSA Regulation 14, SMC ECEG, SDC ECEG 2018, AHPRA, GMC, MMC, MCNZ, FTC. We strip non-compliant content before you see the first draft.
Honest work, priced on value.
One-time pricing. No monthly subscription for the build, no padded deliverables, no manufactured tasks to justify a retainer. We charge for what we ship and step back.
Built to leave.
Your domain is registered in your name. The site files are yours once you have paid. If you ever want to walk away, the codebase is static HTML and any front-end developer on earth can pick it up. We are engineered to be leaveable, and that is deliberate.
Async, not meeting-heavy.
Every engagement runs on written questionnaires, email, and WhatsApp. No scheduled calls, no Zoom links, no calendar juggling. We respect clinical hours.
Who does the work
Dr. by Zelix is a small studio operating under Zeta Media Pte Ltd. We are not a large agency and we are not trying to become one. The product is bespoke professional websites for doctors, and the delivery model is Ryan plus a tight group of specialists engaged per build across editorial, design, development, and compliance review.
Every brand direction and final launch checklist is personally reviewed by Ryan before it reaches the client or goes live. Nobody you deal with is a junior handler.
Ryan Chua
Founder · Director
A co-founding member of Razer and long-time digital operator based in Singapore. Personally reviews every doctor engagement, signs off on every compliance review, and drafts the brand direction before each build.
The company
Dr. by Zelix is a service brand operated by Zeta Media Pte Ltd, the Singapore entity behind every client engagement. Every contract, invoice, and legal notice is issued by Zeta Media; the product brand is Dr. by Zelix on drzelix.com.
Zeta Media has been operating in Singapore since 2012. Across more than a decade, we have served as digital partner for founders, athletes, and public figures across the country — including Olympic gold medallist Joseph Schooling, whose website, social media, and digital strategy we manage. Dr. by Zelix sits on top of that track record: we built the product because the level of brand craft that high-profile professionals take for granted was never on offer for doctors.
Talk to Ryan directly.
Every new engagement starts with a short written form. If you want to ask questions before committing, WhatsApp is fastest — one business day turnaround.