Your PatientsGoogle You BeforeThey Book You.
Does your online presence do you justice?
We design and craft narrative-driven personal websites for doctors, surgeons, and specialists who refuse to be represented by a template. Singapore-based · serving doctors across Asia-Pacific.
A Decade of Training.
An Online Presence Built in Ten Minutes
by Someone Who's Never Met You.
Most medical professionals are represented online by a generic hospital profile: a headshot, a list of qualifications, a phone number. No story. No personality. No reason for a patient to choose you over the next name on the list.
You're Invisible Online
When patients Google your name, they find a corporate hospital page you don't control. Or worse, nothing at all.
You Look Like Everyone Else
Same template. Same stock photo feel. Same generic bio. Patients can't tell the difference between you and thirty other doctors.
You're Losing Patients to Perception
Doctors with slick personal brands are winning patients. Not because they're better clinicians, but because they look more trustworthy online.
You Have Zero Control
Hospital pages change without your input. Photos are chosen for you. Your narrative is written by someone who's never met you.
Clinic Profile vs. Your Website
See what changes when you own your digital presence.
Ready to own your online presence?
Start with a 5-minute discovery. We'll take it from there.
Begin Discovery →Websites That Tell Stories
Every site we build is unique, designed around the doctor's personality, specialty, and the patients they serve.
You Could Build a Website Yourself.
Here's Why You Shouldn't.
Squarespace exists. Wix exists. Your nephew who "does websites" exists. But a premium medical practice deserves more than a weekend project.
Templates Don't Tell Stories.
Every DIY platform starts with the same blank grid. You pick a layout, drop in your headshot, paste your CV, and call it done. So does every other doctor. The result is a site that looks like it was built in an afternoon, because it was. Patients notice. They may not be able to articulate what feels off, but they feel it. And they keep scrolling.
Your Time Is Worth More Than This.
You trained for over a decade to do what you do. Every hour you spend adjusting font sizes and troubleshooting mobile layouts is an hour not spent with patients, with family, or simply resting. One additional patient per month from a properly built website covers the entire cost of working with us. The maths is not complicated.
A Website Without Strategy Is Just Decoration.
Design is the easy part. The hard part is knowing what to say, how to say it, and in what order. Which credentials to lead with for your specialty. How to build trust with a nervous patient in sixty seconds of scrolling. How to write copy that feels like you at your most articulate, not like a brochure. That's not a template problem. That's a strategy problem.
We've spent years learning what makes patients trust a doctor online. You shouldn't have to.
One Page. One Story.
No Clicking Around.
You might notice that every site we build is a single, scrollable page. That's not a limitation. It's a deliberate choice rooted in how patients actually behave online.
Patients don't browse. They decide.
A patient Googles your name, lands on your site, and scrolls. Within 60 seconds they've formed an opinion. Multi-page navigation breaks that momentum and loses them.
Your story has a natural arc.
Who you are, what you do, why you care, how to reach you. That narrative flows best as a single, uninterrupted scroll. Splitting it across pages fragments the experience.
Forwarding is the real metric.
When a GP refers a patient to you, they send a link. One link, one page, one story. No navigation required. The patient reads, trusts, and books.
From Discovery to Launch
A streamlined process designed to respect your time. Most doctors invest less than 30 minutes total.
Discovery Form
A focused questionnaire about your background, philosophy, and the patients you serve.
Research & Write
We research your credentials, craft your narrative, and write every word of your website.
Design & Build
Your bespoke website comes to life: design, development, mobile optimisation, SEO.
Review & Launch
You review, we refine (up to 2 rounds), and launch on your personal domain.
Everything Included
Editorial Copywriting
Magazine-style narrative copy written by professionals who understand medical credentialling and patient psychology.
Bespoke Design
No templates. Every layout, colour palette, and typographic choice is made specifically for your specialty and personality.
Mobile-First Build
Over 70% of patients browse on their phone. Every site is designed for mobile first, then scaled up for desktop.
SEO Foundation
Structured data, meta tags, Google indexing, and keyword optimisation so patients find you when they search your name.
Domain & Hosting
Your personal domain (dryourname.com) registered and hosted for the first year. SSL certificate included.
WhatsApp Integration
A direct WhatsApp link that lets patients message you (or your clinic) with a single tap from your website.
More Than a Website. A Platform.
Most medical sites are brochures. Yours is fast, findable, secure, accessible, and installable. The depth of a platform with the polish of a magazine.
Not Just a Website.
A Reputation Asset.
Every decision we make serves one goal: making a nervous patient feel confident enough to book. Here's how we do it differently.
Narrative, Not Bullets
We don't list your qualifications. We weave them into a story that patients can connect with. A patient doesn't care about your fellowship year. They care about what it means for their treatment.
Patient-Centric Framing
Every section answers the patient's unspoken question: "Is this doctor right for me?" Your credentials become proof. Your philosophy becomes reassurance. Your experience becomes trust.
Third-Person Editorial Voice
We write about you the way a journalist would profile you for a magazine feature. Warm but authoritative. Specific over generic. The kind of writing that gets forwarded.
Compliance by Default
Every build is reviewed against SMC ECEG, SDC guidelines, and HCSA regulations. No testimonials on doctor-controlled media. No superlative claims. No pricing inducements. Factual information only.
"A hospital profile tells patients what you do. A custom, personalised website makes them feel why you do it."Our Philosophy
You've spent years developing a surgical philosophy, a bedside manner, a way of explaining complex procedures that puts patients at ease. But when it comes to writing about yourself online? It feels awkward. Inauthentic. Like boasting.
That's exactly why we exist. We interview you, research your background, and craft a narrative that sounds like you on your best day. Not a CV. Not a brochure. A story that earns trust before the first consultation.
Meet Ryan Chua
It all started at the kitchen table with a simple question: why doesn't my wife's website look anything like the surgeon she actually is?
Dr. Janet Hung is a consultant plastic surgeon with dual qualifications in medicine and dentistry, fellowship training across four countries, and a quiet, fierce commitment to her patients. Her institutional profile told none of that story.
So Ryan built her one. A proper, narrative-driven website that captured who Janet is: her philosophy, her training journey from Imperial College London to volunteering with Mercy Ships in Sierra Leone and Madagascar. The kind of website that makes a nervous patient think: this is my surgeon.
The response was immediate. Colleagues asked for the same thing. Then their colleagues. And Ryan realised the problem was systemic. Brilliant medical professionals, invisible online.
Ryan brings over twenty years of experience, from co-founding and investing in Razer to running Zeta Media, his own design and digital strategy studio. He understands brand, web, and storytelling at a level that goes far beyond templates. He brings a personal stake to this work that no outsourced agency ever could.
Small. Senior. Seasoned.
Six people across six cities. Every build runs through every hand.
Ten years writing longform profiles for Asia's business and lifestyle press. She drafts every narrative. If a profile sounds like you, that's her.
Fifteen years shaping visual identities for Japanese retail and hospitality brands. Leads every design decision, from type pairings to photography direction.
Former engineering lead at a Singapore fintech. Builds every site with an obsession for Core Web Vitals and legibility at 320 pixels wide.
Former regulatory lawyer with pharma and medical device experience. Reviews every build against GMC, AHPRA, FTC, and the rest of the alphabet.
Runs discovery calls, shepherds revisions, keeps launches on schedule. The calm voice between brief and live site.
Directs every photo shoot and builds the visual libraries. Former editorial photographer for design and travel titles across the Pacific.
Built for Every Specialty
We understand the nuances of each discipline.
One Website. Lifetime Impact.
A premium personal website that pays for itself with the first patient who finds you through Google.
- Discovery form & background research
- Professional narrative copywriting
- Bespoke website design & development
- Mobile-first, responsive build
- Personal domain (1 year)
- Web hosting (1 year) + SSL
- SEO setup & Google indexing
- WhatsApp / booking integration
- Compliance review
- 2 rounds of revisions
- 30-day post-launch support
- Everything in Professional, plus
- GEO & AEO optimisation (AI search visibility)
- SEO content pack (3 long-form articles)
- Email signature design
- Google Business Profile optimisation
- Priority build (5–7 business days)
- 3 rounds of revisions
- 60-day post-launch support
- Everything in Authority, plus
- Multi-language website (up to 3 languages)
- Social media starter kit
- Quarterly content refresh (first year)
- 6 months maintenance included
- Priority build (5 business days)
- 4 rounds of revisions
- 90-day post-launch support
Optional Add-Ons
Your website is the foundation. These services amplify your reach.
Patient Engagement System
A centralised conversational platform that connects WhatsApp, email, and clinic enquiries into one managed inbox for your practice.
Social Media Starter Kit
Branded templates for Instagram and LinkedIn, optimised bio copy, and link-in-bio page.
SEO Content Pack
Three long-form articles written for patients, optimised for Google.
Email Signature Design
A branded email signature with your photo, credentials, and website link.
Monthly Maintenance & Hosting
Ongoing hosting, SSL, backups, content updates, and priority support.
GEO & AEO Optimisation
Get cited by AI search engines. We optimise your site for Google AI Overviews, ChatGPT, Perplexity, and featured snippets so patients find you through generative and answer-engine results.
Multi-Language Website
Reach patients in their preferred language. We localise your narrative into up to 6 languages per build with culturally adapted copy, not machine translation.
Full Digital Marketing (via Zeta Media)
End-to-end digital strategy, patient acquisition systems, conversational automation, and marketing services for clinics and practices.
Home Market First.
Local Rules, Everywhere Else.
Our compliance DNA is built on Singapore's strict medical advertising frameworks. It's the region's most demanding. For clients outside Singapore, we adapt every build to your local regulations (GMC in the UK, AHPRA in Australia, state medical boards in the US, MCNZ in New Zealand, MMC in Malaysia, and beyond).
HCS (Advertisement) Regulations 2021, Regulation 14 · SMC ECEG · SDC ECEG 2018
Testimonials banned on the doctor's own channels. Reviews, endorsements, and patient quotes cannot be reproduced on the licensee's website, social media, or premises. Reg 14 + SMC ECEG G2(7). Paid reviews and influencer content prohibited regardless of disclosure. Unsolicited patient posts on third-party platforms stay there: we never repost.
Before-and-after images banned in advertising. Even with disclaimers. May be shown in-consultation only (MOH FAQ Q14).
Laudatory language prohibited regardless of truth. MOH's ban list (Appendix A) covers 60+ terms including "state-of-the-art," "cutting-edge," "premium," "trusted," "pioneering," "wealth of experience," "best," "leading."
Medical certificates cannot be advertised (added Nov 2024). No "fast MC," "MC in 1 minute," "$10 MC" messaging.
Teleconsultation duration claims prohibited (added Nov 2024). No "under 60 seconds," "1-minute teleconsult."
No discounts, price comparisons, referral advertising, giveaways, or loyalty-point redemption. Only final exact prices, and packages disclosed at point of payment only.
How we comply: Factual, substantiated professional information only. We strip any submitted testimonials, before-and-after imagery, or laudatory copy during compliance review before first draft.
SMC ECEG →Code of Professional Conduct, Revised October 2022
Testimonials and letters of gratitude banned. Patient testimonials cannot be published via social media or any other publicly accessible means (Section 5.2.3.3).
Content must be accurate and substantiated. When discussing treatment efficacy, benefits and risks must both be clearly outlined (Section 5.2.1).
Unsolicited promotion prohibited. Covers visits, calls, emails, leaflets, and all other means. Strict rules on what can appear on each platform type (Appendix H).
How we comply: Factual credentials and professional information only. No patient stories, no comparative claims, no targeting of specific patients.
MCHK Code of Conduct 2022 (PDF) →National Law Section 133 & Advertising Guidelines (Updated July 2024)
Clinical outcome testimonials prohibited. Patient reviews mentioning treatment results are banned. Reviews about staff friendliness or booking (without outcome claims) are permitted.
Before-and-after photos: strict conditions. Must feature real patients, identical lighting/angles, mandatory "results vary" disclaimer. Single images implying outcomes are forbidden.
No unreasonable expectations. Cannot use "guaranteed results," "pain-free," or "instant cure." Accurate titles only: "specialist" requires formal accreditation.
Penalties from July 2024: Up to AUD $60,000 per offence (individuals), AUD $120,000 (corporations).
How we comply: Evidence-based claims only. No outcome testimonials, compliant imagery, accurate practitioner titles.
AHPRA Advertising Hub →Good Medical Practice 2024 & CAP Code Section 12
No guarantees of cures. Cannot claim effects are "guaranteed," "absolutely safe," or "without side-effects." Must not exploit patients' vulnerability or lack of medical knowledge.
No financial inducements. Discounts, time-limited offers, and two-for-one deals are prohibited. Services cannot be offered as prizes.
All claims must be substantiated. Objective claims must be backed by evidence from trials conducted on people. Images must be accurate and not misleading (CAP Rule 12.15).
How we comply: Honest, balanced professional information. No pressure tactics, no unsubstantiated claims, risk/benefit always presented together.
GMC Good Medical Practice 2024 →Code of Professional Conduct 2019 & Dissemination Guidelines V2/2025
Self-advertisement prohibited. Medical practitioners must not advertise, directly or indirectly, to obtain patients or promote professional advantage. Considered incompatible with the dignity of the profession.
Testimonials and before-and-after photos banned. Patient testimonials cannot be publicised. Before/after pictures are not permitted in advertisements.
No superlatives or self-aggrandising content. Cannot claim "best doctor," "most experienced," or "most skilled." All content must be factual, verifiable, and based on scientific evidence.
How we comply: Informational presentation only. Professional credentials, factual practice details, and no promotional language.
MMC Code of Conduct 2019 (PDF) →FTC Act Sections 5 & 12, Endorsement Guides (Revised July 2023)
Testimonials must reflect typical results. The "results not typical" safe harbour has been eliminated. If a testimonial reports atypical outcomes, the ad must disclose what consumers can actually expect.
Material connections must be disclosed. Any financial relationship between practice and endorser must be revealed. Applies to social media, blogger posts, and patient reviews.
No fake or manipulated reviews. Cannot buy fake reviews, suppress negative reviews, or label selected reviews as "most helpful." Recent FTC penalties exceed $1.9M.
State boards add additional rules. Individual state medical boards impose varying restrictions on guarantees, fee disclosure, and comparative advertising.
How we comply: Substantiated claims only. Transparent disclosures. No manipulated social proof. State-specific review for each practitioner.
FTC Health Claims Guidance →Statement on Advertising, April 2022
Testimonials not permitted. Cannot use or quote testimonials to advertise services due to the unrealistic expectations they create.
Before-and-after photos: significant potential to mislead. If used, must show a realistic portrayal of outcomes that can reasonably and typically be expected. Acknowledged as having significant potential to convey inappropriately high expectations.
Inducements restricted. Discount coupons, gift certificates, and online deals should not undermine the doctor-patient relationship or informed consent. Medical care cannot be offered as a prize.
How we comply: Professional information with realistic expectations. No testimonials, no inducements, no misleading qualifications or titles.
MCNZ Statement on Advertising (PDF) →Our Compliance Promise
Every build is formally reviewed against the current advertising regulations in your practice's jurisdiction: Singapore (SMC, SDC, HCSA), Hong Kong (MCHK), Australia (AHPRA), the United Kingdom (GMC, CAP Code), Malaysia (MMC), New Zealand (MCNZ), the United States (FTC and state medical boards), and equivalents across the rest of Asia-Pacific.
Our compliance DNA starts with Singapore because its framework is the region's strictest. Every other market inherits the same rigour, localised by a specialist who reviews the full build against regulations on the ground.
A personal website is not advertising. It's professional information.
Disclaimer: This does not constitute legal advice. Practitioners should independently verify their obligations with the medical regulator in each jurisdiction where they practise.
Frequently Asked
Not at all. We handle everything from research to design to deployment. All we need from you is a completed discovery form (about 15 to 20 minutes of your time) and your approval on drafts. You will never need to touch code, choose fonts, or troubleshoot anything technical. Think of it like having a magazine profile written about you. You provide the raw material; we craft the finished product.
Your practice profile page belongs to the practice, not to you. If you leave tomorrow, that page stays with them. A personal domain like dryourname.com is yours forever, regardless of where you practise.
More importantly, a practice profile is a line on a menu. Every doctor has the same format: name, qualifications, photo. Nobody reads it. Nobody forwards it to a friend. A narrative website is the difference between a CV and a magazine profile. One gets skimmed, the other gets read.
And practically: your practice site ranks for the clinic name. Your personal domain ranks for your name. When a patient types "Dr. Your Name Singapore" into Google, you want them landing on a full editorial experience that you control, not a three-line bio buried on a clinic page.
You could, but there are good reasons not to. First, ownership: if you build your personal brand on a shared domain, you've increased the value of an asset you may only partially own. If the partnership changes, your brand stays behind on their hosting.
Second, focus. A practice website serves multiple purposes: all the doctors, all the services, appointment booking, maybe a blog. Your narrative gets buried. The whole power of this format is a singular, focused experience about you.
Third, SEO. Google treats subpages differently from standalone domains. dryourname.com will always outrank clinicname.com/dr-yourname for searches of your name. A personal domain is a dedicated SEO asset that compounds over time. That said, the two work together beautifully. Your practice site links to your personal domain and your domain links back.
Most websites go live within 5 to 7 business days from the moment you submit your discovery form. This includes research, copywriting, design, development, and two rounds of revisions. We move fast because we know your time is valuable, and we've built a production pipeline that handles every step efficiently without cutting corners on quality.
Yes. We can set you up with a simple CMS, or you can reach out to us anytime for changes. Our maintenance plan ($16/month) covers hosting, SSL, backups, and content updates. Most doctors prefer to let us handle updates so they can focus on what they do best. Just email us with what you'd like changed, and we'll take care of it.
Personal professional websites are standard practice across Singapore, Hong Kong, Australia, the UK, and most major jurisdictions. Senior specialists, department heads, and private practitioners maintain them routinely. We design every site to complement your institutional affiliations, not compete with them. Every build undergoes a compliance review against your local regulator's framework: SMC/SDC/HCSA in Singapore, GMC in the UK, AHPRA in Australia, or your equivalent. If your institution has specific guidelines, we work within them.
We serve both. For private practitioners, a personal website is a patient acquisition tool that drives enquiries and builds trust before the first consultation. For public hospital doctors, it builds referral credibility with GPs and other specialists who are evaluating where to send their patients. Both benefit from having a comprehensive, professional digital presence that tells their full story beyond what a hospital bio page can offer.
Good photos help, but they're not a barrier to getting started. We can work with existing high-quality photos you have: headshots, clinic shots, conference photos, or even well-lit personal photos. We'll guide you on what works best for your site and provide specific direction on angles, lighting, and composition if you decide to arrange a professional shoot later.
All three tiers include a complete bespoke narrative website: discovery, research, editorial copywriting, custom design, development, domain, hosting, SSL, WhatsApp integration, and compliance review. The difference is depth and extras.
Professional ($2,799) is the foundation. Authority ($4,799) adds GEO and AEO optimisation for AI search engines, an SEO content pack, email signature design, and a faster build timeline. Legacy ($7,499) adds multi-language support (up to 3 languages), a social media kit, quarterly content refreshes, and 6 months of included maintenance.
There are no hidden fees on any tier. The only ongoing cost is domain renewal (about $15 to $25 per year) and our optional maintenance plan ($16/month) after any included maintenance period ends.
Your first year of hosting is included in all tiers. Legacy includes 6 months of maintenance on top of that. After any included period, domain renewal runs about $15 to $25 per year, and our maintenance plan is $16 per month. The maintenance plan covers hosting, SSL certificate renewal, daily backups, security monitoring, and content updates whenever you need them. Many doctors find it worthwhile for the peace of mind alone.
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